About Alysia
Fractional CMO with over 20 Years of Strategic Marketing + Social Media + PR + Writing + Graphic Design experience all in one nerdy, down to earth gal, Founder of Greenwood Walker Integrated Marketing
Bio
Alysia Minor is a pioneering force in the world of digital marketing and community engagement, with a career marked by innovation and dedication to impactful communication. As the founding Vice President of what was the largest African American political organization in Texas at its peak, Alysia led groundbreaking digital marketing campaigns in the early 2000s, setting new standards for political outreach and engagement.
Branding and Positioning
Creating a unique brand identity and value proposition to stand out.
Visual Storytelling
Using images, videos, and graphics to tell compelling stories that captivate audiences and effectively communicate your brand's message.
Market Research
Conducting thorough research to gather insights about your target market, customer preferences, and industry trends to inform marketing decisions.
Marketing Strategy
Planning to achieve business goals through targeted audience and market analysis.
Project Management
Overseeing marketing projects from inception to completion, ensuring timely delivery, budget adherence, and achievement of objectives.
SPECIALTIES
Animation Videos
Copywriting
Graphic Design
Producing engaging and visually appealing animated videos to convey messages, tell stories, and enhance brand presence.
Public Relations
Managing your brand's reputation and relationships with the public through media outreach, press releases, and strategic communication.
Writing persuasive and compelling content for websites, advertisements, emails, & other marketing materials to attract and retain customers.
Multicultural Media Outreach
Creating and executing strategies to connect with diverse audiences through culturally relevant media channels and content.
Creating visually appealing graphics for digital and print media, including logos, brochures, social media posts, and advertisements.
Social Media Marketing
Managing and optimizing social media platforms to build brand awareness, engage with audiences, and drive conversions.
Marketing Analytics
Analyzing marketing performance data to measure effectiveness, identify trends, and provide actionable insights for improvement.
Video Production
Creating professional video content for various marketing purposes, including promotional videos, testimonials, and tutorials.
DIGITal marketing
Utilizing online platforms and technologies such as SEO, PPC, email marketing, and content marketing to drive traffic, engagement, and sales.
Workshops and Trainings
Photography
Marketing Materials
Providing educational sessions and training programs to enhance marketing skills and knowledge within your team or organization.
Capturing high-quality images for use in marketing campaigns, social media, websites, and other promotional materials.
Designing & producing various marketing collateral such as flyers, posters, business cards, and brochures to support promotional efforts.
NAICS Codes
915 Communications and media related services
918 Consulting services
924 Educational services
966 Printing and typesetting services
907-35 Design services
915-22 Communications marketing services
915-23 Conference coordinating and planning services
915-96 Web page design, management, and maintenance services
966-57 Offset printing, general
918-76 Marketing consulting
925-91 Video and audio design engineering
961-53 Marketing service, including distribution, public opinion surveys, research, sales promotions, etc.
965-46 Graphic design services for printing
966-05 Bumper stickers printing
966-07 Business cards printing
966-25 Digital printing
966-31 Envelope and mailer printing
971 - Real property rental or lease
Certifications
Relevant Experience
Greenwood Walker, LLC
Chief Executive Officer
- Creative director/vision casting for marketing niche
- Authored standard operating procedures (SOPs)
- Hired and onboarded virtual staff members and delegated tasks according to their skillsets and availability
Greater Houston Media Group
Chief Executive Officer
- Initiated and Organized B2B and B2C marketing efforts for a mult-million dollar staffing firm since February 2017, including event planning and hosting, coordinating television appearances and print overages, billboard design, email marketing and social media marketing efforts, designed website that included lead capture for prospective employers (clients) as well as job seekers, implemented chat feature and conducted dozens of one-on-one and group staff trainings to help in-house staff augment marketing efforts
WorkSpace Commercial Real Estate
Chief Marketing Officer
- Created messaging, planned and implemented a comprehensive marketing strategy, including paid advertising and organic efforts, resulting in increasing occupancy rates from sub-20% to over 90% on a distressed property with little to no leasing activity the prior 2 years.
- Planned and launched an automated system of lead capture that coordinated phone, SMS, and website leads to streamline the qualification of leads and scheduling of tours, resulting in a more efficient lead-to-lease process that reduced time spent on unqualified leads while simultaneously improving public perception.
- Implemented CRM
Skills & Proficiencies
Design and Editing
Software
Microsoft Word, Power Point, Outlook, Publisher, Excel, Google Docs, Google Sheets, Google Slides, Adobe Photoshop, Adobe Illustrator, Canva, Capcut, Final Cut Pro, Trello, Copywriting, Video Editing
Lesson Planning and Module Design
Soft skills
Organization Skills
Interpersonal Communication
Project Management
“Alysia is a first-class public relations and marketing professional. She shows attention to the details and has a wealth of knowledge. Alysia has been a champion for our brand and her partnership is greatly appreciated!”
Tracy Taylor Smith, Taylor Smith Consulting
client for over 9 years
“By featuring positive feedback from others, your potential clients won’t have to take your word for it, instead they can hear and learn from others’ experiences.”
Altrivice Revis, M.D. Anderson Cancer Center
“By featuring positive feedback from others, your potential clients won’t have to take your word for it, instead they can hear and learn from others’ experiences.”
Ted Rice, Sir Speedy Printing
Alysia is amazing to work with! One of the things that I value is working with people I trust and that make me feel comfortable and listen to me and Alysia is all of that and so much more! She is a creative genius who takes pride in her work and blows away your expectations. I highly recommend
working with Alysia!
Ashley Rowland, Adaptiv Advisors
Trusted by these companies
& Many More
Selected clients include: Grubb & Ellis, Jones Lang LaSalle, Danny Nguyen Commercial Real Estate, CBRE, Vietnamese American Chamber of Commerce, Tri-County Chamber of Commerce, Advantage BMW, Prince’s Hamburgers, Dozens of elected officials and candidates including the Houston City Controller, >5 Houston City Council Members, 2 Constables, State Representatives, various Judges and County Officials
Education
Bachelor of Arts in Psychology University of Houston, Houston, TX Minors: African American Studies and History |
Texas Licensed Real Estate Salesperson 2013-present |
